Social Media Marketing

Social Media Marketing (SMM) refers to all marketing activities on social platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter/X, and YouTube. It includes organic content (posts, stories, reels) and paid advertising (social ads). Goals can be brand awareness, community building, lead generation, customer service, or direct sales. Successful SMM requires a strategy: Which platforms does the target audience use? Which content formats work? How often to post? The advantage of social media: Direct dialogue with the target audience and viral potential. The challenge: High content demand and constantly changing algorithms.