Was ist Link Building?
Link building refers to all measures for the targeted acquisition of backlinks (incoming links) for a website. It's a core area of off-page SEO, as backlinks are one of the most important Google ranking factors. Strategies: Content marketing (creating link-worthy content), guest posts on relevant blogs, broken link building (replacing broken links with your own), digital PR (press releases, expert contributions), Skyscraper Technique (creating better versions of existing content), resource page link building. Important: Quality over quantity, natural link profile, no bought links (Google penalty risk). One link from an authoritative industry portal is more valuable than 100 links from unknown blogs.
Wichtige Punkte
- Quality more important than quantity
- Build natural link profile
- No bought links (penalty risk)
- Anchor text diversity important
- Relevance of linking page matters
- Regular, continuous building
Praxisbeispiel
“Through guest posts on industry portals, we built 15 high-quality backlinks.”