Was ist SERP?
Search Engine Results Page (SERP) refers to the page that Google or other search engines display after a search query. Modern SERPs consist of various elements: organic results (the classic blue links), paid ads (Google Ads), Featured Snippets, Knowledge Panels, Local Packs, Image Carousels, video results, and "People Also Ask" boxes. The SERP landscape has changed significantly - today position 1 is not as valuable as before, as Featured Snippets and other elements often get more attention. SEOs talk about "Zero-Click Searches" when users find their answer directly in the SERP without clicking.
Wichtige Punkte
- SERPs are dynamic - they change based on location, device, and search history
- Featured Snippets can bring more traffic than position 1
- Local Pack is crucial for local businesses
- SERP features like PAA can influence click-through rate
- Mobile SERPs differ from desktop SERPs
Praxisbeispiel
“Our goal is to appear in the SERP for "web design Vienna" both organically and in the Local Pack.”