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Truly understand your customers
Professional target audience analysis and user persona creation. We analyze your customers with data and develop detailed buyer personas for your marketing.
Detailed customer profiles
Analytics and market research
Pain points and desires
Target audience clusters
Customer journey website visualization: capture, analyze, and optimize all touchpoints of your customer journey. From awareness to loyalty.
Strategic brand positioning in the competitive landscape. We help you find and communicate your unique market position.
Analyze and optimize conversion funnels. From funnel analysis and A/B testing to checkout optimization for more leads and sales.
Answers to the most important questions from our clients.
A professional target audience analysis costs €3,000-8,000, depending on depth and methodology. Workshops with buyer personas start at €3,500, comprehensive market research with interviews at €6,000+.
A compact workshop: 1-2 days. A complete analysis with research, interviews, and evaluation: 3-6 weeks.
A Buyer Persona is a semi-fictional profile of your ideal customer, based on real data: demographic characteristics, goals, challenges, buying behavior, and media usage.
From multiple sources: existing customer data, CRM evaluations, website analytics, customer interviews, surveys, social media insights, and competitive analysis.
Most companies work effectively with 2-4 main personas. More is rarely useful – focus beats completeness.
The personas flow into all marketing activities: content strategy, ad copy, website structure, product development, and sales conversations.
Let's talk about your project. We're happy to advise you in a free initial consultation.