What is Typography?
Typography encompasses all aspects of type design: font selection, sizes, spacing, and hierarchies. It's a core component of visual communication and influences readability, mood, and brand perception. Web typography basics: Font pairing (max 2-3 fonts), font size scale (modular scale), line height (1.4-1.6 for body text), line length (45-75 characters ideal), contrast to background. Font categories: Serif (classic, trustworthy), Sans-serif (modern, clean), Display (decorative, use sparingly). Google Fonts and Adobe Fonts are popular web font sources. Performance: Variable fonts reduce loading time.
Key Points
- Font selection, sizes, spacing
- Max 2-3 fonts combined
- Line height 1.4-1.6 for readability
- Line length 45-75 characters optimal
- Serif = classic, Sans-serif = modern
- Variable fonts for performance
Practical Example
“The combination of Playfair Display for headlines and Inter for body text gives our brand elegance.”