Legal Visibility & Brand Presence

Project Overview

Glaeser Law Tax Boutique, glaeser law ist eine renommierte österreichische tax boutique mit spezialisierung auf internationales steuer- und wirtschaftsrecht, die sowohl nationale als auch internationale mandanten betreut. GoldenWing developed a customized solution with focus on Digital marketing and campaigns. The result: 100% konsistente Brand Presence, Premium Positionierung gestärkt, Top Print- und Digital-Assets.

Starting Point

What Was Holding Them Back?

Als renommierte Tax Boutique benötigte Glaeser Law professionelle Marketing-Materialien, die die Expertise und Seriosität der Kanzlei widerspiegeln und bei verschiedenen Kunden-Touchpoints konsistent auftreten.

The specific challenges included:

• Missing digital infrastructure for sustainable growth
• Inefficient processes and manual workflows
• Unclear positioning and communication
• Lack of measurability for marketing and sales activities

Why Was This Critical?

Without professional digital presence and optimized processes, growth potential remained untapped. Competition was digitally better positioned, leading to missed opportunities.

Goals & KPIs

• konsistente Brand Presence: 100%
• Positionierung gestärkt: Premium
• Print- und Digital-Assets: Top
• Optimize and automate digital processes
• Strengthen brand positioning

Our Approach

Performance marketing and lead generation

GoldenWing entwickelte eine umfassende Brand-Asset-Strategie:

• Marketing-Unterlagen: Professionelle Broschüren und Präsentationen
• Print-Materialien: Sticker, Roll-ups für Events und Messen
• Saisonale Kommunikation: Weihnachtskarten im Corporate Design

Implementation & Rollout

• Event-Materialien: Einladungen für Kundenveranstaltungen
• Corporate Stationery: Briefpapier, Visitenkarten, Folder

Implementation Details

Phase 1: Analysis & Strategy

Deep analysis of existing processes, competitive landscape, and target audiences. Definition of clear KPIs and milestones for the project.

Phase 2: Development & Design

Performance marketing and lead generation with focus on user-friendliness and conversion optimization. Iterative design with regular feedback.

Phase 3: Launch & Optimization

Go-live with accompanying support and continuous optimization based on performance data and user feedback.

Deliverables

• Marketing-Unterlagen – Professionelle Broschüren und Präsentationen
• Print-Materialien – Sticker, Roll-ups für Events und Messen
• Saisonale Kommunikation – Weihnachtskarten im Corporate Design
• Event-Materialien – Einladungen für Kundenveranstaltungen
• Corporate Stationery – Briefpapier, Visitenkarten, Folder
• Documentation and training
• Performance reporting and analytics

What Had the Biggest Impact?

The holistic approach was key to success. Instead of isolated measures, an integrated strategy was developed that considers all touchpoints.

Close collaboration with the Glaeser Law Tax Boutique team enabled quick iterations and tailored solutions.

Key Learnings

• If digital processes are thought through from the start, then the business scales sustainably, because no technical debt is created.
• If stakeholders are involved early, then adoption rate increases, because concerns are addressed.
• If KPIs are clearly defined, then success can be measured, because decisions are made data-driven.

Next Steps

• Further development based on performance data
• Expansion of functionalities
• Scaling into new markets or segments
• Continuous optimization and A/B testing