Significant campaign performance increase for premium retail at Hamad International Airport.
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Our Client
Qatar Duty Free operates an international premium retail platform at Hamad International Airport, where digital promotion strategies are crucial for seasonal revenue and visibility goals.
The Starting Point
Previous promotion solutions were fragmented, difficult to measure, and limited in scalability. A consistent performance approach was required for international audiences.
Our Approach
GoldenWing implemented a digital promotions framework:
Clean analytics implementation
Reusable templates
Real-time insights into campaign effectiveness
Coordinated outreach across various channels
Detailed Description
Qatar Duty Free, qatar duty free betreibt eine internationale premium-retail-plattform am hamad international airport, bei der digitale promotion-strategien entscheidend für saisonale umsatz- und sichtbarkeitsziele sind. GoldenWing developed a customized solution with focus on Digital marketing and campaigns. The result: High Kampagnen-Performance, Real-time Tracking, ROI messbar verbessert.
Bisherige Promotion-Lösungen waren fragmentiert, schwierig messbar und in ihrer Skalierbarkeit eingeschränkt. Für internationale Zielgruppen war ein konsistenter Performance-Ansatz erforderlich.
The specific challenges included:
Without professional digital presence and optimized processes, growth potential remained untapped. Competition was digitally better positioned, leading to missed opportunities.
GoldenWing implementierte ein digitales Promotions-Framework:
Deep analysis of existing processes, competitive landscape, and target audiences. Definition of clear KPIs and milestones for the project.
Performance marketing and lead generation with focus on user-friendliness and conversion optimization. Iterative design with regular feedback.
Go-live with accompanying support and continuous optimization based on performance data and user feedback.
The holistic approach was key to success. Instead of isolated measures, an integrated strategy was developed that considers all touchpoints.
Close collaboration with the Qatar Duty Free team enabled quick iterations and tailored solutions.
“With the new digital setup, we were able to increase and more precisely control our promotion performance.”
Head of Marketing
Head of Marketing, Qatar Duty Free
More About Our Expertise
Continuous optimization