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Digital transformation of a leading steel door manufacturer with +180% qualified leads.
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Discuss ProjectOur Client
Domoferm is a leading European manufacturer of high-quality steel doors and steel construction solutions headquartered in Austria. The company supplies B2B partners in several European countries, combining traditional craftsmanship with state-of-the-art manufacturing technology.
The Starting Point
Domoferm had excellent products and strong brand knowledge but did not use digital channels as an active lead generator. The website was informative but not designed for B2B conversion. Potential decision-makers found content hard to access, and clear lead generation mechanisms were missing.
Our Approach
GoldenWing developed an integrated digital strategy with:
Customer-oriented structure with thematic landing pages
B2B partner acquisition in various countries through targeted campaigns
Professional product videos for steel doors, product photo shoots
Comprehensive materials for international partners
Detailed Description
Domoferm, a leading European steel door manufacturer, was not using its digital channels for active lead generation. GoldenWing developed an integrated strategy combining website relaunch, content production, and lead engineering. The result: +180% qualified leads and expansion into 8 European markets.
Domoferm had excellent products and decades of expertise but was losing potential partners daily to digitally better-positioned competitors. The sales pipeline depended on trade shows and personal contacts – not scalable. Without digital lead generation, growth in new markets was left to chance.
Complete relaunch with focus on B2B conversion: Customer-oriented information architecture, thematic landing pages per product line, mobile-first design and fast load times. Result: B2B-optimized website with 15+ landing pages, integrated lead forms and multi-language structure.
Content strategy for organic visibility and lead generation: Keyword research for B2B purchase decisions, content production along the buyer journey and technical SEO optimization. Result: 20+ SEO-optimized pages, blog articles on specialist topics and FAQ sections.
Professional video and photo material for digital and offline use: Product video shoots on-site, studio photography of product lines and post-production for various formats. Result: 5+ product videos, 100+ product photos and social media assets.
Sales materials for international partner acquisition: Multi-language presentations, partner onboarding materials and training documents. Result: Sales deck in 4 languages, partner brochures and product data sheets.
The combination of thematic landing pages and targeted lead generation in new markets was the biggest lever. Instead of a generic corporate website, decision-makers now found exactly the information they needed at their buying stage.
Professional product videos measurably increased dwell time and conversion rate. Particularly effective: GoldenWing's direct moderation of B2B meetings – this significantly accelerated the sales cycle.
Project Impressions
“GoldenWing transformed our digital presence. From the website to videos to sales meetings – everything from one source. The leads we now generate are high quality and come from markets we could barely reach before.”
Marketing & Sales Director
Marketing & Sales Director, Domoferm
More About Our Expertise
Organization and moderation of B2B meetings
Active participation in product training for partners
