Brand & Web Foundation
With the Brand & Web Foundation package, we develop your brand identity and implement it in a professional website. You receive a consistent appearance that builds trust and appeals to your target audience.
Why Brand and Website Belong Together
Many companies start with a website without a clear brand strategy – or have a brand that isn't consistently implemented online. This leads to inconsistent messages and missed opportunities. With our integrated approach, we develop both together: A strong brand identity that consistently comes to life on your website.
Your Benefits:
- No gaps between brand and website
- Consistent messages across all channels
- Faster launch through parallel development
- Lower long-term costs than separate projects
What's Included
Brand Positioning and Visual Identity
We define what your brand stands for and give it a distinctive face.
- Brand workshop and strategy development
- Competitive analysis and positioning
- Logo design and color concept
- Typography and visual language
- Brand guidelines document
Website Structure and Design
We design a website that reflects your brand and convinces visitors.
- Information architecture and sitemap
- Wireframes for all page types
- Responsive design (desktop, tablet, mobile)
- Interactive prototypes for approval
- Accessibility and usability
Basic Content and Templates
We create the copy and templates that bring your website to life.
- Content strategy and page structure
- Copywriting for core pages
- SEO-optimized content
- Image selection and editing
- Reusable content templates
Technical Setup and Go-Live
We implement everything technically and guide you to a successful launch.
- CMS setup (Next.js, WordPress, etc.)
- SEO base configuration
- Performance optimization
- Analytics integration
- Launch and training
Our Process
Discovery & Briefing
In the first step, we get to know your company, target audiences, and market position. In a half-day brand workshop, we jointly define your brand values, analyze competitors, and set clear project goals. You receive a detailed briefing document that serves as the foundation for all subsequent steps — from visual identity to website architecture.
Strategy & Positioning
Based on the workshop results, we develop your brand positioning and communication concept. We define tone of voice, core messages, and the content strategy for your website. Simultaneously, we create wireframes and the information architecture. At the end of this phase, you have a clear roadmap with milestones and approval checkpoints.
Design & Creation
Our creative team designs your visual identity: logo variants, color palette, typography, and visual language. In parallel, we design the website in detail — responsive for all devices, with interactive prototypes for approval. Regular feedback sessions ensure the result matches your vision. You see every intermediate step and can provide corrections directly.
Content Production
We create SEO-optimized copy for all page types, select and edit imagery, and produce supplementary graphics. Every piece of content is tailored to your target audience and optimized for search engines. You receive reusable content templates so you can independently create new content after launch that stays on brand.
Technical Implementation
Our developers implement the approved designs pixel-perfectly — with a modern tech stack (Next.js, Payload CMS, or WordPress), performance optimization, and SEO base configuration. We integrate analytics, cookie consent, and all desired third-party tools. Thorough testing across all devices and browsers ensures flawless delivery.
Launch & Handover
After final quality checks, we go live together. We handle DNS configuration, SSL setup, and performance monitoring in the first days. You receive a personal CMS training session, brand guidelines as PDF, and all design source files. Optionally, we offer ongoing maintenance and content updates to keep your website current and secure.
Why Brand & Web Foundation?
Clear Positioning
Your brand stands out and clearly communicates what it represents.
Consistent Appearance
From business cards to website – everything from one mold.
Conversion-optimized
The website is not only beautiful but also delivers results.
Future-proof
Flexible system that grows with your business.
Ideal For
Investment
The Brand & Web Foundation package starts from €12,000 for smaller projects. Typical projects with comprehensive brand development and multi-page websites range between €15,000 and €35,000, depending on scope and complexity.
Installment payments possible. Optional: Ongoing maintenance and content updates from €500/month.
Frequently Asked Questions About Brand & Web Foundation
A typical project takes 8-12 weeks from kick-off to launch. The exact duration depends on the complexity of brand development and the scope of the website. In the initial consultation, we'll give you a realistic estimate for your specific project.
Yes, we also offer separate branding and website projects. The advantage of the combined package is seamless integration and a more efficient process. For separate projects, we recommend starting with branding.
No problem. We can work with your existing logo and expand the visual identity based on it. Alternatively, we analyze your logo and recommend a revision if needed – the decision is yours.
We primarily use modern headless solutions like Next.js with Payload CMS for maximum performance and flexibility. Alternatively, we also work with WordPress, Webflow, or other systems – depending on your requirements and your team's knowledge.