Was ist Conversion Rate?
The conversion rate is one of the most important metrics in online marketing. It indicates what proportion of website visitors performs a desired action (conversion). This action can be a purchase, but also a newsletter signup, filling out a contact form, or a download. The calculation follows the formula: (Number of Conversions / Number of Visitors) × 100. A typical e-commerce conversion rate is between 1-3%, but can vary significantly depending on industry and traffic source. Optimization of conversion rate is called CRO (Conversion Rate Optimization).
Wichtige Punkte
- Calculation: (Conversions / Visitors) × 100
- Define different conversion types (macro/micro)
- Know industry benchmarks, but set your own goals
- Use A/B tests for data-driven optimization
- User experience directly impacts conversion rate
Praxisbeispiel
“After optimizing the checkout page, the conversion rate increased from 2.1% to 3.4%.”