Corporate Identity (CI)

Corporate Identity (CI) encompasses all characteristics that make a company unique and distinguish it from others. It consists of several areas: Corporate Design (visual appearance: logo, colors, typography), Corporate Communication (how the company communicates), Corporate Behavior (how employees behave), and Corporate Culture (values and company culture). A consistent corporate identity creates recognition, builds trust, and strengthens brand perception. CI guidelines document all rules for uniform application. CI influences everything: website, business cards, social media, office design, down to email signatures.