Was ist User Experience?
User Experience (UX) encompasses all aspects of a user's interaction with a company, its services, and products. Good UX is more than beautiful design - it makes products useful, usable, and enjoyable. Peter Morville's Honeycomb defines 7 UX facets: Useful, Usable, Findable, Credible, Desirable, Accessible, Valuable. UX process: User Research → Information Architecture → Wireframing → Prototyping → Testing → Iteration. Core Web Vitals make UX metrics SEO factors. Good UX increases conversions, reduces support requests, and improves customer satisfaction.
Wichtige Punkte
- Total experience of user interaction
- More than design: Utility + Usability
- 7 facets: Useful, Usable, Findable, etc.
- Process: Research → Design → Test → Iterate
- Influences conversions and satisfaction
- Core Web Vitals make UX an SEO factor
Praxisbeispiel
“UX optimization of our checkout process reduced cart abandonment by 40%.”