Wix

Wix is an Israeli company (founded 2006) that offers a drag-and-drop website builder. With over 200 million users worldwide, it is one of the most well-known website builders. Advantages: Easy to use without technical knowledge, hundreds of pre-made templates, integrated hosting and domain management, all-in-one solution with apps and plugins. Disadvantages: Limited SEO optimization capabilities, often slower loading times than custom websites, no template switching after initial setup, limited design freedom for complex requirements, vendor lock-in (no code portability). Wix is suitable for hobby projects and small presences. For business-critical websites with high SEO requirements, professional custom solutions are usually preferable.