Понимание вашей аудитории
Глубокий анализ целевой аудитории, персон покупателей и пользовательских сегментов. Мы помогаем точно понять ваших клиентов.
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A professional target audience analysis costs €3,000-8,000, depending on depth and methodology. Workshops with buyer personas start at €3,500, comprehensive market research with interviews at €6,000+.
A compact workshop: 1-2 days. A complete analysis with research, interviews, and evaluation: 3-6 weeks.
A Buyer Persona is a semi-fictional profile of your ideal customer, based on real data: demographic characteristics, goals, challenges, buying behavior, and media usage.
From multiple sources: existing customer data, CRM evaluations, website analytics, customer interviews, surveys, social media insights, and competitive analysis.
Most companies work effectively with 2-4 main personas. More is rarely useful – focus beats completeness.
The personas flow into all marketing activities: content strategy, ad copy, website structure, product development, and sales conversations.
Давайте поговорим о вашем проекте. Мы будем рады проконсультировать вас бесплатно.