Structured data and schema markup explained clearly: from JSON-LD and rich results to implementation. The complete guide for better Google visibility.

March 7, 202624 min

SEO

SEO vs. SEA: When Each Strategy Pays Off

SEO or SEA? We compare organic search engine optimization with paid search advertising — costs, ROI, time investment, and the optimal combination for your business.

March 7, 202620 min

Technologie

Shopify vs. WooCommerce: Which E-Commerce Platform Is Better?

Shopify or WooCommerce? We compare both e-commerce platforms across 20 criteria — from costs and SEO to performance. The ultimate comparison for 2026.

March 7, 202624 min

Marketing

Google Ads Cost & Budget Planning 2026

Google Ads costs explained clearly: click prices by industry, budget planning in 5 steps, campaign types compared by cost, and optimization tips for maximum ROI.

March 7, 202625 min

SEO

How much does SEO cost in Austria? Prices & Packages 2026

SEO costs explained transparently: monthly retainers, hourly rates, package pricing. Comparing agency vs. freelancer vs. in-house for SMEs, mid-market, and enterprise.

March 7, 202628 min

SEO

WordPress SEO: The Ultimate Guide 2026

The complete WordPress SEO guide: plugins, permalink structure, technical SEO, schema markup, WooCommerce, and page speed optimization. A 20-point checklist for 2026.

March 7, 202630 min

SEO

Image Optimization for the Web – Complete Guide [2026]

Learn how to properly optimize images for the web: formats, compression, lazy loading, responsive images, and Core Web Vitals. With tools, code examples, and checklists.

March 7, 202622 min

Marketing

Customer Journey Mapping – Overview & Guide

Learn how to create a customer journey map: from the 5 phases of the customer journey through touchpoint analysis to practical tools and templates.

March 7, 202624 min

SEO

SEO for Beginners: The Complete Getting Started Guide

SEO explained simply: learn the fundamentals of search engine optimization — from keyword research and on-page optimization to technical SEO. The complete beginner's guide.

March 7, 202628 min

Branding

Developing brand identity – practical guide

Learn step by step how to develop a strong brand identity. From brand audit through visual design system to brand guidelines — with checklists and real-world examples.

March 7, 202622 min