What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's a concept from Google's Search Quality Evaluator Guidelines that describes how Google evaluates content quality. The additional "E" for Experience was added in 2022 and emphasizes the importance of first-hand experiences. E-E-A-T is particularly important for YMYL topics (Your Money Your Life) like health, finance, and legal matters. Google evaluates: Does the author have experience with the topic? Are they a recognized expert? Is the website an authority in the industry? Is the content trustworthy and accurate? E-E-A-T is not a direct ranking factor but influences many signals.
Key Points
- Experience: First-hand experience with the topic
- Expertise: Knowledge and qualifications of the author
- Authoritativeness: Recognition as an authority in the industry
- Trustworthiness: Trustworthiness and accuracy
- Especially important for YMYL topics
- Author biographies and source citations help
Practical Example
“By adding author biographies and source citations, we improved our E-E-A-T and rose for health keywords.”
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