What is Local SEO?
Local SEO encompasses all measures to optimize local online visibility. The goal is to appear in Google Maps and the Local Pack for location-based searches like "restaurant near me" or "web design Vienna". Core elements: Optimize and maintain Google Business Profile (formerly Google My Business), consistent NAP data (Name, Address, Phone) everywhere, local citations in business directories, collect and respond to reviews, local keywords in content, build local backlinks, Schema markup for LocalBusiness. For multi-location businesses: dedicated landing page per location. Mobile optimization is critical as many local searches happen on the go.
Key Points
- Google Business Profile is the foundation
- NAP consistency across all platforms
- Reviews are a ranking factor
- Local keywords in title and content
- Mobile optimization critical
- Build local backlinks and citations
Practical Example
“Through Local SEO, we now appear in the Google Maps 3-Pack for "SEO agency Vienna".”
Need professional help with Local SEO?
Our GoldenWing team offers strategic SEO & Content services for Austrian and international clients. From initial consulting to implementation — we deliver measurable results.