What is Long-Tail Keywords?
Long-tail keywords are search terms of three or more words that are more specific than generic short-tail keywords. Example: "shoes" (short-tail) vs. "red women's running shoes size 8" (long-tail). They make up about 70% of all search queries. Advantages: less competition, higher conversion rate (clear purchase intent), easier to rank, better ROI. Long-tail keywords often reflect natural language and are therefore ideal for voice search optimization. For research: Google Autocomplete, "People Also Ask", Answer the Public, keyword tools with question filter. Strategy: Dedicated landing pages or FAQ sections for long-tail queries.
Key Points
- 70% of all searches are long-tail
- Higher conversion rate than short-tail
- Less competition, easier to rank
- Ideal for voice search
- Reflect purchase intent
- Use Google Autocomplete for research
Practical Example
“Instead of "SEO agency" we target the long-tail keyword "SEO agency for small businesses Vienna".”