What is SEO?
Search Engine Optimization (SEO) encompasses all measures aimed at improving the visibility of a website in the unpaid search results of search engines like Google. SEO is a continuous process that combines technical optimizations, content creation, and link building. The goal is to appear in top positions for relevant search terms and generate qualified traffic. SEO differs from SEA (Search Engine Advertising) as there are no direct costs per click.
Key Points
- SEO is sustainable - once achieved, rankings bring long-term traffic
- The three pillars: Technology, Content, and Backlinks
- Google uses over 200 ranking factors
- SEO is a marathon, not a sprint - results take time
- Mobile-First: Google primarily evaluates the mobile version