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Gold, silver, platinum, rare earths, e-waste: How we made an ISO-accredited laboratory with over 40 years of experience in precious metals analysis the digital industry leader. IMG in Willich – IPMI partner and renowned throughout Europe.
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Institut für Materialprüfung Glörfeld GmbH (Frankenseite 74-76, 47877 Willich) has been renowned throughout Europe for precise precious metals analytics since 1977. As an ISO-accredited testing laboratory and IPMI partner (International Precious Metals Institute), IMG offers sampling, preparation, precious metals analysis (gold, silver, platinum, palladium, rhodium), metals analysis, rare earths, black mass and e-waste analytics.
The Starting Point
Institut für Materialprüfung Glörfeld in Willich had been an open secret since 1977: Anyone needing precise precious metal analysis came to IMG. IPMI partner, ISO-accredited, over 40 years of expertise. The problem? This reputation didn't exist online. "Gold analysis laboratory" – no rankings. "Precious metal certification" – others ranked higher.
Our Approach
We positioned IMG as what it is: Europe's renowned address for precious metals analysis. SEO for all precious metals (gold, silver, platinum, palladium, rhodium), for new markets (rare earths, black mass, e-waste), and for all industries (metal trading, recycling, research).
Detailed Description
Institut für Materialprüfung Glörfeld GmbH (Frankenseite 74-76, 47877 Willich) has been renowned throughout Europe for precise precious metals analytics since 1977. As an ISO-accredited testing laboratory and IPMI partner, IMG meets the highest international standards.
The service spectrum includes: Sampling, preparation (up to several tons), precious metals analysis (gold, silver, platinum, palladium, rhodium), metals analysis, rare earths, black mass, and e-waste analytics.
78% more organic traffic, EU-wide visibility for all relevant precious metals keywords, and significantly more inquiries from the growing recycling and e-waste segment.
“As an IPMI partner, we have the highest standards in precious metals analysis. GoldenWing made this expertise digitally visible – for gold, recycling, e-waste, and rare earths.”
Management
Institut für Materialprüfung Glörfeld GmbH, Institut für Materialprüfung Glörfeld GmbH
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