About Institut für Materialprüfung Glörfeld GmbH
Our Client
Institut für Materialprüfung Glörfeld GmbH (Frankenseite 74-76, 47877 Willich) has been renowned throughout Europe for precise precious metals analytics since 1977. As an ISO-accredited testing laboratory and IPMI partner (International Precious Metals Institute), IMG offers sampling, preparation, precious metals analysis (gold, silver, platinum, palladium, rhodium), metals analysis, rare earths, black mass and e-waste analytics.
Challenge
The Starting Point
Institut für Materialprüfung Glörfeld in Willich had been an open secret since 1977: Anyone needing precise precious metal analysis came to IMG. IPMI partner, ISO-accredited, over 40 years of expertise. The problem? This reputation didn't exist online. "Gold analysis laboratory" – no rankings. "Precious metal certification" – others ranked higher.
Solution
Our Approach
We positioned IMG as what it is: Europe's renowned address for precious metals analysis. SEO for all precious metals (gold, silver, platinum, palladium, rhodium), for new markets (rare earths, black mass, e-waste), and for all industries (metal trading, recycling, research).
Our Services
Project Details
Detailed Description
Over 40 Years of Precision in Precious Metals
Institut für Materialprüfung Glörfeld GmbH (Frankenseite 74-76, 47877 Willich) has been renowned throughout Europe for precise precious metals analytics since 1977. As an ISO-accredited testing laboratory and IPMI partner, IMG meets the highest international standards.
The service spectrum includes: Sampling, preparation (up to several tons), precious metals analysis (gold, silver, platinum, palladium, rhodium), metals analysis, rare earths, black mass, and e-waste analytics.
The Results
78% more organic traffic, EU-wide visibility for all relevant precious metals keywords, and significantly more inquiries from the growing recycling and e-waste segment.
“As an IPMI partner, we have the highest standards in precious metals analysis. GoldenWing made this expertise digitally visible – for gold, recycling, e-waste, and rare earths.”
Management
Institut für Materialprüfung Glörfeld GmbH, Institut für Materialprüfung Glörfeld GmbH
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