IMG Institute for Material Testing - SEO for Precious Metal Expertise
SEO strategy for precious metal expertise with +78% organic traffic and EU-wide visibility.
Before / After Comparison
About Institut für Materialprüfung Glörfeld GmbH
Our Client
A specialized institute for material testing focused on precious metal analytics and EU-wide expertise.
Challenge
The Starting Point
Despite unique precious metal expertise in Europe, IMG was barely visible online. International clients could not find the institute through search engines.
Solution
Our Approach
GoldenWing developed a multilingual SEO strategy focused on international visibility and technical content.
Project Details
Detailed Description
Starting Point
IMG Labor possesses unique expertise in precious metals analytics but was barely visible online despite EU-wide operations. The specialization and international catchment area were not reflected in the digital presence.
Our Solution
We designed and implemented a multilingual SEO strategy that makes IMG Labor visible across multiple EU markets simultaneously. Through a combination of technical SEO, multilingual content, and international link building, the lab's expertise was digitally positioned.
Results & Impact
+78% organic traffic EU-wide. IMG Labor is now discoverable in multiple languages and markets, generating qualified inquiries from across Europe.
“We are now found EU-wide — GoldenWing transformed our visibility.”
Institut für Materialprüfung Glörfeld GmbH
Managing Director, Institut für Materialprüfung Glörfeld GmbH
Summary
Client: Institut für Materialprüfung Glörfeld GmbH
Service: SEO & Content — Internationales SEO, Content-Lokalisierung, Technisches SEO, Link-Building
Challenge: Despite unique precious metal expertise in Europe, IMG was barely visible online. International clients could not find the institute through search engines.
Results: +78% Organic Traffic · EU-weit Visibility · +55% International Inquiries
Tools & Technologies Used
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