Global Digital Agency Branding

Project Overview

Turbo Mango, an emerging digital agency, needed a brand identity that is both creative and professional. GoldenWing developed a complete brand strategy with logo, visual identity, and content strategy. The result: A unique brand identity and successful global business development activities.

Starting Point

What Was Holding Them Back?

• No differentiating visual identity in the agency market
• Missing brand guidelines for consistent communication
• Unclear positioning against competitors
• No structured content strategy
• Pitch materials not at premium level

Why Was This Critical?

In the agency business, you primarily sell creativity and professionalism. Without a convincing brand of your own, it's difficult to convince clients of your capabilities – the agency brand is the best portfolio piece.

Goals & KPIs

• Develop unique brand identity
• Support global business development
• Establish top brand communication
• Create pitch-ready materials

Our Approach

Logo & Branding

• Development of a fresh, energetic identity
• Color palette and typography for digital and print applications
• Flexible logo variants for different contexts

Content Strategy

• Multi-channel content for LinkedIn, website, social
• Thought leadership positioning
• Portfolio presentation and case studies

Business Development Support

• Consulting for international expansion
• Develop strategic partnerships
• Pitch deck optimization

Implementation Details

Visual Identity System

Development of a modular design system with logo variants, icon set, imagery style, and layout templates. Flexible application for digital and physical touchpoints.

Brand Strategy

Positioning workshop to define values, tone of voice, and target audience messaging. Development of elevator pitches and value propositions for different customer segments.

Content & Communications

Content calendar with focus topics, social media templates, and blog article structures for consistent thought leadership communication.

Deliverables

• Logo and visual identity system
• Brand guidelines document
• Content strategy and calendar
• Social media templates
• Pitch deck design
• Business development consulting
• Print-ready materials

What Had the Biggest Impact?

The combination of strong visual identity and strategic business development consulting was key. The new brand opened doors to international projects and partnerships that weren't possible before.

Key Learnings

• If an agency masters its own brand, then credibility with clients increases, because you prove what you can do for others.
• If brand guidelines are consistently followed, then time is saved in daily operations, because decisions are predefined.
• If content strategy focuses on thought leadership, then inquiries come organically, because expertise becomes visible.

Next Steps

• Internationalization of web presence
• Expansion of video content production
• Development of case study templates
• Award submissions for industry awards