Streaming Platform Development

Project Overview

Vimmi, vimmi ist eine moderne videostreaming-plattform für web und smart-tv-geräte mit fokus auf performance, skalierbarkeit und nahtlosem nutzererlebnis über verschiedene endgeräte hinweg. GoldenWing developed a customized solution with focus on Software development and architecture. The result: High Plattform-Stabilität, Top UX über alle Geräte, Android TV erfolgreich integriert.

Starting Point

What Was Holding Them Back?

Die Herausforderung bestand darin, eine Plattform zu bauen, die große Nutzerzahlen gleichzeitig bedienen kann, ohne Performance-Einbußen, und gleichzeitig eine intuitive Erlebniserfahrung bietet.

The specific challenges included:

• Missing digital infrastructure for sustainable growth
• Inefficient processes and manual workflows
• Unclear positioning and communication
• Lack of measurability for marketing and sales activities

Why Was This Critical?

Without professional digital presence and optimized processes, growth potential remained untapped. Competition was digitally better positioned, leading to missed opportunities.

Goals & KPIs

• Plattform-Stabilität: High
• UX über alle Geräte: Top
• erfolgreich integriert: Android TV
• Optimize and automate digital processes
• Strengthen brand positioning

Our Approach

Custom development and system integration

GoldenWing konzipierte und implementierte eine skalierbare Architektur:

• Optimierte Streaming-Pipelines: Adaptive Bitrate-Streaming
• Adaptive UX-Designs: Für Web und TV-Interfaces
• Backend-Struktur: Auf Echtzeit-Performance ausgelegt

Implementation & Rollout

• Android-TV-App: Native Entwicklung für Smart-TV
• CDN-Integration: Globale Content-Delivery
• Load-Balancing: Für hohe Nutzerzahlen

Implementation Details

Phase 1: Analysis & Strategy

Deep analysis of existing processes, competitive landscape, and target audiences. Definition of clear KPIs and milestones for the project.

Phase 2: Development & Design

Custom development and system integration with focus on user-friendliness and conversion optimization. Iterative design with regular feedback.

Phase 3: Launch & Optimization

Go-live with accompanying support and continuous optimization based on performance data and user feedback.

Deliverables

• Optimierte Streaming-Pipelines – Adaptive Bitrate-Streaming
• Adaptive UX-Designs – Für Web und TV-Interfaces
• Backend-Struktur – Auf Echtzeit-Performance ausgelegt
• Android-TV-App – Native Entwicklung für Smart-TV
• CDN-Integration – Globale Content-Delivery
• Load-Balancing – Für hohe Nutzerzahlen
• Documentation and training
• Performance reporting and analytics

What Had the Biggest Impact?

The holistic approach was key to success. Instead of isolated measures, an integrated strategy was developed that considers all touchpoints.

Close collaboration with the Vimmi team enabled quick iterations and tailored solutions.

Key Learnings

• If digital processes are thought through from the start, then the business scales sustainably, because no technical debt is created.
• If stakeholders are involved early, then adoption rate increases, because concerns are addressed.
• If KPIs are clearly defined, then success can be measured, because decisions are made data-driven.

Next Steps

• Further development based on performance data
• Expansion of functionalities
• Scaling into new markets or segments
• Continuous optimization and A/B testing