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More than just water analysis: How we made an accredited testing lab for water, food, cosmetics, and environmental samples in Augsburg the go-to address in Bavaria.
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Our Client
An accredited testing laboratory in Augsburg for water, food, cosmetics, and environmental samples.
The Starting Point
Despite a broad range of services, Labor Dr. Scheller was barely visible online. Local search queries for testing labs in Bavaria did not lead to them.
Our Approach
GoldenWing implemented a local SEO strategy with an optimized Google Business Profile and location-specific content.
Detailed Description
Labor Dr. Scheller offers a broad spectrum of laboratory services in Bavaria but was virtually invisible online. Despite excellent expertise, digital presence was lacking — the lab was not discoverable in local search results or on Google Maps.
We implemented a comprehensive local SEO strategy with Google Business Profile optimization, local landing pages, and structured data. Through targeted keyword research for laboratory medical terms and regional search intents, visibility was systematically built.
Labor Dr. Scheller now appears prominently in local search results for Bavaria. Organic inquiries via Google increased significantly and the Google Business Profile regularly generates qualified contact requests.
“Finally we are found in local searches. GoldenWing transformed our online visibility.”
Labor Dr. Scheller GmbH
Managing Director, Labor Dr. Scheller GmbH
Client: Labor Dr. Scheller GmbH
Service: SEO & Content — SEO-Strategie, Technisches SEO, Content-Marketing, Local SEO
Challenge: Despite a broad range of services, Labor Dr. Scheller was barely visible online. Local search queries for testing labs in Bavaria did not lead to them.
Results: +65% Organic Traffic · Top 5 Google Rankings · +40% Online Inquiries
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