Wakil BauPro GmbH — Website for Architecture & Site Management
New corporate website for an architecture and construction management firm in Frankfurt: clear positioning, fast tech and an SEO foundation from day one.
Before / After Comparison
About Wakil BauPro GmbH
Our Client
Wakil BauPro GmbH from Frankfurt am Main combines architecture and site management in one person: external construction supervision, site management and project control for residential and commercial projects in the Rhine-Main-Neckar region. Clients get one contact who understands the plans and runs the construction site, with large-project experience up to Terminal 3 of Frankfurt Airport. The focus: schedule reliability, cost certainty and documented quality on site.
More about Bauüberwachung und Bauleitung im Rhein-Main-Neckar-Raum directly at wakil-baupro.de (German).
Challenge
The Starting Point
The old website was a rigid site builder: not editable, without a clear service structure and practically invisible in Google search; the old domain wakil.de was even lost along the way. Commercially valuable search terms such as construction supervision (around 1,600 monthly searches, barely contested) went unused, and building owners found neither the services nor the impressive references, let alone a direct way to get in touch.
Solution
Our Approach
Instead of a new business card we first built the strategy, then the website: positioning as a lead-generation platform for external construction supervision and site management in the Rhine-Main-Neckar region, with a clear message on top, one action per page, clean tech and the local search terms from day one.
Digital strategy before design
Target-group analysis, positioning, website copy, content calendar and Google Ads blueprint as the foundation, only then the first pixel.
Rebuild in the real brand CI
Next.js + Payload CMS instead of a site builder: fast, self-editable, indigo and gold extracted from the existing business card.
11 landing pages for services and regions
Six service pages from construction supervision to HOAI phases plus regional pages for Frankfurt, Darmstadt, Wiesbaden and Mannheim.
E-E-A-T and structured data
Credentials page, Person and LocalBusiness schema, Service and FAQ markup, llms.txt for AI search.
Real references instead of stock photos
Terminal 3 drone video in the hero, real project photos (Goethe University, Crespo Haus, Oststern) and click-to-call on every page.
Google Business Profile
Set up and optimized so local searches and Google Maps feed the same presence.
Our Services
Project Details
Detailed Description
Summary
Client: Wakil BauPro GmbH (Professional Services)
Service: Web Design — Webdesign, Entwicklung, SEO-Grundlage
Challenge: The old website was a rigid site builder: not editable, without a clear service structure and practically invisible in Google search; the old domain wakil.de was even lost along the way. Commercially ...
Results: 91/100 Lighthouse performance, plus 3× 100 for SEO, best practices and accessibility · 11 service and regional landing pages live · 100/100 Lighthouse SEO: the technical visibility foundation is in place · 0 accessibility violations in the axe-core audit
Tools & Technologies Used
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